Strategic Planning

In order to maximise the return on our clients’ service spend at KanyaTech, we commit to a thorough analysis of needs and develop an integrated strategic plan for every client. Our experienced professionals work hand in hand with clients to ensure that their digital goals are in line with their marketing and overall strategic business objectives. It is important to make sure every short-term decision falls in line with a long-term plan. Failing to do so can result in costly losses of both time and money.



Key Components to a Successful Website Strategy

  • Understand your target audience
  • Clearly define your goals & metrics for success
  • Drive your audience to your website
  • Engage your visitors
  • Nourish visitor relationships
  • Capture strategic data
  • Track & measure the results
  • Regularly evaluate and make adjustments.





Ongoing Evaluation and Improvement

A website is never “done” — competition can affect your own site traffic and goal conversions.  Digital marketing trends and technologies change constantly. Through thoughtful, regular re-evaluation fo strategy based on results management, KanyaTech can help you maintain and improve site performance and ROI. Here are some of the way we can help evaluate and improve your web properties:


  • Choosing Performance Metrics 

  • Identifying Causes of Page Dropoff Rates

  • Audience & Keyword Research

  • Streamlined UI/UX 


Ready to start planning and acting strategically? We can’t wait to get started with you. Contact our team of experience professionals today, and let’s get your business growing together!

Leave a comment